People are starting to melt together their personal and work lives. We work from home, we hang out in bars with our colleagues, we team up for projects with friends or even our partners. Mark Zuckerberg, a Multi-Billionaire goes to work in a hoodie. The clothes we wear at home, we also wear at work. Seemingly separate aspects of our lives are coming together. We also start to merge with technology more and more and are becoming Cyborgs. In the old world, our owned devices such as typewriters and computers were quite separate from us. Under the new paradigm we become one with our smart phones, micro chips and wearables.

What does this trend of integration mean for brands, people and the future of media? How can we leverage this to build successful businesses and societies? In this talk, Markus explores this meta trend which permeates everything from business and sports to education and politics.