(LEIF GEUDER, Founder & Strategic Director | becc agency GmbH)

The development of technology and connectivity has given consumers more freedom and control than ever – we no longer have to own a product to access it. However, some companies are struggling to catch up and still equate success with sales. For brands, this misjudgment is becoming a major threat. In his talk, Leif will explore and explain the necessary shifts and other actions brands need to take to stay relevant. working at Airbnb. Hear from Melissa the power that can come from building a community behind a movement or a fire, and why the need for community is more important than ever.